HEISER: High school sports marketing here to stay

Posted: May 18, 2016 in Main Page

, 505-5446/@ydsports

PHOTOS: York Country Day vs. Phil-Mont Christian in a PIAA Class A basketball

High school sports are often viewed as one of the final bastions of pure amateur athletics.

The competitors play for the simple love of the game, with no financial incentives expected or delivered.

It’s a large part of the virtuous appeal of prep sports.

CONTINUE READING HERE

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